With the advent of "Generation Z", the younger generation has not only become the main new consumers, but also many people have become the "second generation successors" of enterprises. They have the overall awareness to assess the situation and dare to set the trend, and they have the ability to break tradition and With the ability to create new ideas, they view industry development with a global mindset and rewrite the future of the company with a young vision. With their own abilities and values, they shine a new light on the door and window industry's youthfulness, internationalization and creativity.

Recently, Steven Huang, Vice President of Simbor Home Furnishing Group, was invited to be a guest in Pan Home Circle's "Interview with the Second Generation of Top Stars of System doors and windows" column to share his personal learning, growth and development experience, and deeply discuss the impact of the second generation of system door and window stars on industry competition and business operations. Unique views and practical experience show the high spirits and home dreams of door and window people in the new era.

The Child grew up in the factory, the dream of Aluminum door and windows takes roots and sprouts

In Vice President Steven Huang’s memory, the word “doors and windows” has always been with him throughout his growth. Mr. Huang shared that when he was a child, he lived in a factory in Simbor. He walked through the doors and windows every day and was accustomed to the sound of electric saws cutting aluminum and screw guns drilling screw holes. Under such influence, he gradually gained a deep understanding of doors and windows, and formed an indissoluble bond with "doors and windows".

When talking about the original intention of joining Simbor, Mr. Huang said frankly that he was well aware of the hardships of his father starting from scratch, and he also understood that it is not easy to start a business and even more difficult to maintain a business. Joining Simbor is hoping to share the hard work for his father through his own strength. Especially as Simbor has entered the era of full intelligence, from small factories to large factories, he needs someone to support and assist his father. Therefore, he chose to follow in his father’s footsteps without hesitation and embarked on a journey to fight for the door and window business.

Enter the enterprise and show the talents, Start the road to growth and advancement

In order to have a deeper understanding of the door and window industry, when he first entered Simbor, Vice President Steven Huang rotated positions in different departments, from product production and brand building to store investment and marketing. As a "newbie", he worked hard all the way. Go ahead and "upgrade to fight monsters". As he said, every time he comes into contact with a new position, he starts from scratch, but he will set goals for himself at work, continue to learn and grow, and then achieve a rapid improvement in personal abilities. In fact, it is these experiences that give Mr. Huang, the second generation of Doors and Windows, his ambition and confidence.

Double improvement of hard power & soft power, Breaking through the door and window industry track

At present, the entire door and window industry is in a stage of rapid development, but the serious homogeneity of products in the industry and the fierce price war have forced the entire industry to show a situation of intensified involution. In this regard, Vice President Steven Huang is full of confidence: "The industry has entered a fierce stage. Improving quality and improving services is a necessary process for industry brands, and it is also a process for truly mature system doors and windows to occupy the entire market. The quality of door and window products in the future market , It will inevitably develop in the direction of higher requirements and higher standards. Through the dual improvement of hard power and soft power, Simbor will deeply consolidate its position as a strong player in doors and windows and strive to break out in the competitive market. "

With the rise of Generation Z, home consumer groups are becoming younger, and the lifestyles of "post-wavers" are reshaping home consumption. As a young person born in the 2000s, Vice President Steven Huang has deep feelings. He believes that on the one hand, young consumer groups pay attention to the choice of first-line door and window brands. They value the home decoration services and after-sales guarantees brought by the brands. Therefore, door and window brands need to focus on product quality and provide more cost-effective home decoration services; on the other hand, at present, Young consumer groups advocate smart, rational and pragmatic consumption. They will fully understand the products and home decoration strategies before purchasing doors and windows, and are more willing to pay for good products and good designs. Simbor's full-category product layout and the entire one-stop service model just meet the consumers' pursuit of high-quality residences.

For a long time, Simbor has had a profound insight into the door and window life that consumers really need, popularized the value of high-quality doors and windows, and understood that Chinese people need not only good products, but also satisfactory home decoration solutions. Simbor continues to improve its product technology and creates a new category of panoramic curtain wall windows in the industry. With its ultra-large panoramic view and outstanding safety performance, it overcomes the technical difficulties of large glass doors and windows in the industry, making Simbor doors and windows become the first choice for large glass doors and windows in the minds of consumers. First choice. At the same time, Simbor takes advantage of the industry's product categories and integrates all categories of home products such as curtain walls, doors and windows, aluminum-wood doors, entrance doors, and high-end customization. It accelerates iterative upgrades from single products to full projects, and is the first in the industry to pioneer the integration of windows, doors, and wall cabinets. It is the first to customize the whole home and enter the big home furnishing track at full speed, providing consumers with worry-free and convenient home decoration services.

Inheriting the craftsman spirit of our fathers, Outperforming new standards and accelerating development

Entering the era where traffic is king, new media has become a new marketing tool. When talking about driving the future development of Simbor through labeling and building personal IP, Vice President Steven Huang said: "The long-term development of Simbor really depends on the practical things we do. We take the responsibility for dealers and strive for better results for dealers. Profitable. I am very familiar with the short video marketing sector. When doing store visits and training, I will use the content of my personal video account to drive new standard national dealers to develop online store communication and customer acquisition channels to empower terminals. Inject new energy into the Simbor’s market competitiveness.”

In the doors and windows industry where latecomers are frequently emerging, the "second generation" is destined to be burdened with expectations and responsibilities. They have to experience fierce market competition, and they will also encounter challenges and trial and error brought about by uncertainty. In the view of Vice President Steven Huang, rather than “inheriting” the business of Simbor, he hopes to inherit the experience and spirit passed down from his father’s generation and inject greater influence into the development of Simbor through his own persistence and efforts. Develop momentum and make the new standard bigger and stronger.

Standing under the window of the times, enterprises must not only face unknown opportunities and challenges, but also adapt to the "times" and "trends" and improve their own strength inwardly. In the future, Simbor will continue to use innovative steps one by one to measure the brand's leap to new heights, outpace the development acceleration of Simbor and climb to a higher peak!